Friday, 26 April 2013

Wednesday 24th April - Visit to ARENA Media Agency, Tottenham Court Road

Purpose of visit was to get a further briefing on a live brief assignment, with Kopparberg as the client. There is a budget of £2.5m and the final campaign is set to go live June- September 2013. Around 25 students are tackling the brief in groups of four, firstly presenting to a panel of lecturers and then primarily to the agency in the final week of term. This means another trip to the agency in London, ARENA part of the Havas group.

Important factors learned here is that as an agency they are looking for:

Innovative             Exciting
Bold                      Engaging
Focused                Cross-media
Clever                   New

Creativity is essential and added to the list above will stick in my mind throughout this live brief challenge and the briefs I face in the future.

Tuesday, 16 April 2013

Digital Technologies for Marketing module - Business and Advertising Management

CW1: Website Analysis
Supernova Sport magazine - The Global Games





ISSUU LINK







CW2: Traffic Building Analysis
Website Traffic Building in the Premier League Magazine - Forever Red





ISSUU LINK

Tuesday, 9 April 2013

MESSI and FACEBOOK boom for ADIDAS

Sports brand Adidas sets digital activity around global star Lionel Messi in the fight against competitors Nike.

Let the facebook hub with interest and activity commence!

Adidas digital productivity

Tuesday, 19 March 2013



Personal Career Blog - Easter Plan

Digital Technologies for Marketing CW1 and CW2 uploads
Digital Magazines - links to issuu

Upload interesting and new technology articles surrounding the media and advertising industries
Using sources Marketing Week, Campaign, The Drum etc

Blog about digital marketing issues 

IPA Touch Points visit, May 3rd 2013
Research and blog about Touch Points - pre visit
Summarise Touch Points experience - post visit

Keep on top of updates in media content development
Companies are brands are beginning to enter this arena, Netflix and Dominoes - others to follow?

M-commerce
Mobile marketing is rapidly growing - continuous checks and analysis of brands active in this area through media reports


DOMINOES DOES CONTENT


Domino's unveils online sitcom for football fans






Following the new content composed by Netflix, Dominoes are now set to produce their own media content via a football sitcom discussing football, this is titled 'The Support Group'. 




Dominoes Does Content
Media Playground 2013

Wednesday 20th March 2013 - Bishopsgate, London

Itinerary

1. EVENT  OVERVIEW

2. SCREEN

3. SOCIAL MEDIA

4. KEYNOTE PRESENTATION

5. THE DATA DEBATE

6. START-UPS FORUM

7. MOBILE ADVERTISING

'Companies involved include: ITV, Decipher, Rovi, addictive, Smooth Radio, Videology, Mutual Media, GfK, Digital Cinema Media, Newsflare, Carat, LG.'