Tuesday, 15 May 2012


American Toyota car ad - aimed at boomers living life. With the younger generation assuming because of age that these people can't do a thing and struggle because of 'age'. On the contrary, the parents - clearly of the boomer generation - are out cycling through rough woodland and forrest-like terrain, pushsing themselves to the limit.

Boomers like a new experience, and like to stay youthful for as long as possible, this is relative to activity and heart, moreso than age in society - perhaps the theme Toyota was working with when producing this ad as the parents are tackling a physically enduring bike ride - stereotypically associated with younger indivduals, usually physically fit and in a more prime condition.  

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