Wednesday, 2 May 2012

Soloman explains the theory of values in a different way and highlights that every culture - which can be altered to, group, society or family - have a cimbined belief in a value system. However, in relation to consumer behaviour, Soloman suggests that 'broad-based concepts such as freedom, security, or inner harmony are more likely to affect general purchasing patterns rather than to differentiate between brands within a product category'. This hints that there are bigger, more forceful representaions persuading of convincing consumers to purchase or not to purchase different products in different markets.

1 comment:

  1. Solomon

    Can you give examples of these greater forces?