Friday, 26 April 2013

Wednesday 24th April - Visit to ARENA Media Agency, Tottenham Court Road

Purpose of visit was to get a further briefing on a live brief assignment, with Kopparberg as the client. There is a budget of £2.5m and the final campaign is set to go live June- September 2013. Around 25 students are tackling the brief in groups of four, firstly presenting to a panel of lecturers and then primarily to the agency in the final week of term. This means another trip to the agency in London, ARENA part of the Havas group.

Important factors learned here is that as an agency they are looking for:

Innovative             Exciting
Bold                      Engaging
Focused                Cross-media
Clever                   New

Creativity is essential and added to the list above will stick in my mind throughout this live brief challenge and the briefs I face in the future.

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